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Blancpain Pristine Seas campaign

The brand has been a leader in the support of the Pristine Seas efforts and was the first organization to contribute to it.

On Monday, September 22, in New York, the National Geographic Society announced a major expansion of its Pristine Seas campaign to help protect our planet's most species-rich marine areas, with a goal of convincing governments to safeguard 20 new locations, comprising more than two million square kilometers of ocean world-wide.

Blancpain was the first key partner to believe in the Pristine Seas project and to join forces with the National Geographic Society. Using a combination of exploration, scientific research, economic analysis and communications, the program has already helped protect areas in the United States, Chile, Gabon, Kiribati and Costa Rica, covering more than 400,000 square kilometers. Thus, the announced commitment expands a conservation model that has already proven successful and Blancpain is very gratified to see major additional partners following in its footsteps in support. Pristine Seas is currently working on three major new marine reserves.

Fulfilling this commitment will involve governments, local partners and influential business leaders. If fulfilled, it will help countries meet the United Nations Convention on Biological Diversity’s target of protecting 10 percent of the world’s oceans by 2020.

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