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Alpina - Michael Goulian, new brand ambassador

Alpina Michael Goulian, new brand ambassador

Alpina announces its collaboration with champion aviator and air show superstar, Michael Goulian.

Michael Goulian is one of the world’s most decorated aerial demonstration pilots. Known greatly for his participation in the Red Bull Air Race, Goulian is one of only seven air show professionals to receive all three of the air show industries’ most prestigious awards: the Art Scholl Memorial Showmanship Award, and the Bill Barber Award for Showmanship and the ICAS Sword of Excellence. With a signature approach of athletically aggressive flying, Goulian has become one of the most sought after high-performance solo aerobatic performers throughout his 30-year career.

This year, Goulian will appear at 10 of the most distinguished air shows in the United States, as well as 8 Red Bull Air Race World Championship events around the world. The first event slated between the partnership is the upcoming SUN ‘n FUN Int’l Fly-In & Expo taking place in Lakeland, FL from April 4-9, 2017.

Michael Goulian, new brand ambassador

Alpina continues to seek out the greatest talents in air, land and sea to reinforce the brand’s ultimate identity as a sport watch brand. “Michael Goulian’s personality and extreme aerobatic talents, compliment the status of the Alpina brand in pilot watches” says Oliver Van Lanschot Hubrecht, Alpina Brand Manager. As the newest brand ambassador, Michael Goulian will emphasize the brand’s expertise in pilot watches. The partnership will include promotion of the brand and its Startimer Pilot collection with a series of activations and events throughout 2017.

Michael Goulian, new brand ambassador

The brand

Established in 1883, Alpina is recongised as the inventor of the sports watch as we know it today, having presented its Alpina 4 model back in 1938.

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