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Alpina - Partnership with Irene Curtoni renewed

Alpina Partnership with Irene Curtoni renewed

During the upcoming 2018-2019 Alpine Skiing World Cup season, the brand's ambassador - specialised in technical disciplines - will once again wear the colours of Alpina.

As a member of the technical World Cup group, Irene Curtoni is an iconic athlete within the Italian National Team. Born in 1985, in Echirolles (France) Irene Curtoni started skiing at a young age with her father. Ever since, she dreamt of being a Ski Champion and her dream came true. She started her World cup carrier in 2007 and since then, she regularly performed every season in the Top 10 ranking of Slalom and Giant Slalom races. About to start her 12th consecutive years on the FIS World cup circuit, she is still strongly driven by passion and perseverance.

Partnership with Irene Curtoni renewed

Irene Curtoni © Alpina

Her adventurous competitive nature brings Alpina’s DNA to life and highlights her commitment to training hard daily in order to reach the 1st place in major competitions. Next to her strong athletic performance, the charming skier is also well known for her outgoing personality and embodies the brand’s emblematic Alpine spirit. Irene Curtoni and the brand are united by their love for Alpine sports and the Alpine universe. They share the same “Alpinist” values which both believe are the foundations for any sports, professional and personal success.

Partnership with Irene Curtoni renewed

Irene Curtoni © Alpina

Irene says: “As a Brand ambassador of Alpina, I feel very close to the brand’s values. Alpine environment and the outdoors are my playground, just like Alpina. I really enjoy wearing Alpina watches, whether it is the Horological Smartwatch while I am training or my Comtesse watch when I take off my athlete’s outfit! Alpina watches are versatile pieces combining design, precision and performance which is, as a professional athlete, essential for me on the slopes.”

Irene will start her new FIS World Cup season next October 27-28,2018 in Sölden, wearing a feminine Alpina designed ski helmet !

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Established in 1883, Alpina is recongised as the inventor of the sports watch as we know it today, having presented its Alpina 4 model back in 1938.

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