Julien Haenny has already made a name for himself in the watchmaking industry, where he has honed his skills over the last ten years. His experience covers merchandising, events management and media work; dealing with mass-market, exclusive and innovative products, versatility and diversity were the watchwords that defined his years at Hugo Boss, Jaeger-LeCoultre and TechnoMarine
In September 2015, Julien Haenny joined Anonimo Watches as Marketing and Communication Director. At Baselworld last March, Julien took over the company's reins. Following a first period of analysis, a new challenge has been handed to him with confirmation of his appointment as the brand's CEO.
This appointment represents a major step in the brand's redevelopment strategy, which was introduced earlier this year. Restructuring of the teams, development of the international distribution network, in-depth work on the collections... this is a large-scale project in a difficult economic climate but this is a man with confidence and commitment in his decisions, who will take it all in his stride.