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Baume & Mercier - Geoffroy Lefebvre

Baume & Mercier Geoffroy Lefebvre

Profile of Baume & Mercier's CEO.

Geoffroy Lefevre holds two engineering degrees, from the Ecole Polytechnique Française and Télécom Paris Tech, plus an MBA from INSEAD (European Business Administration Institute). He began his career in 2004 as an associate partner with McKinsey & Co consultants, before joining Richemont in 2011, initially as the group’s director of industry. 

From 2014 Geoffroy Lefebvre continued his career with a number of different brands: he was director of operations for Vacheron Constantin (November 2014 – March 2017) and deputy CEO of Jaeger-LeCoultre (April 2017 – May 2018) before being appointed head of Baume & Mercier. He took over as CEO of the brand on 1 June 2018.

The brand

The Baume & Mercier watchmaking Maison has always had powerful emotional and celebratory connotations, while expressing watchmaking excellence in all its creations. Since 1830, it has embodied a family history in which a passion for detail and a quest for excellence convey a firm commitment: to perpetuate its heritage while being an essential partner of memorable moments. For Baume & Mercier, time is far more than just a sequence of seconds,...

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