Bell & Ross Carmen Jorda new ambassador
The brand chooses a lady racing driver as new ambassador for its feminine collection.
Bell & Ross has added racecar drivers to its list of professional users, but the brand is not stopping there. Since its partnership debut with the Renault Sport Formula One Team, there have been intriguing developments at every turn. Bell & Ross made a pit stop in Monaco, to capitalize on glamour and show off the new feminine line and the person who will represent it.
Carmen Jorda captivated Bell & Ross with her strong and charismatic personality since they were introduced at the press conference announcing Renault’s full manufacturer Formula 1 entry. A thrilling relationship between them has evolved since then. She has shown her perseverance, professionalism and determination to Bell & Ross, who has decided to choose her as the face of its feminine line. This collaboration will certainly reinforce the automotive turn that the brand has taken.
" I fell in love with Bell & Ross brand back in February and particularly with the BR S collection ", said Carmer. " They are unique and classic watches that convey strength as well as femininity. I am very happy to be able to represent the brand’s feminine line, as I have really enjoyed seeing all the novelties, especially the BR S Diamond Eagle. The Bell & Ross community is incredibly welcoming and it will be a pleasure to be a part of it."
Part of the prestige attributed to the Monaco Grand Prix, apart from its legendary level of difficulty, is the exclusive Amber Lounge. It was in this luxurious event on Friday the 27th of May, in the emblematic F1 host city of Monaco, where Bell & Ross introduced Carmen Jorda as its feminine ambassador.
Carmen serves as development driver for Renault Sport Racing. Passionate about driving and motor racing from a very young age, the talented Spaniard was one of the highlights of the Amber Lounge Fashion show in Singapore and Mexico last year. Once again, Carmen held her own against all the flashing lights vying for her attention, as she modeled the Roberto Diz design down the catwalk and was spotted wearing her new Bell & Ross Diamond Eagle timepiece on the red carpet.
At the Amber Lounge U*NITE party, Carmen was accompanied by Carlos-A. Rosillo, the CEO and President of Bell & Ross, who commented: “Ever since our first meeting with Carmen, we have been looking for a way to make her a part of the Bell & Ross team. Strength and precision are the principles for any ambitious racing driver like Carmen, the same as for every timepiece developed by our brand. She represents the Bell & Ross woman: sophisticated and strong, and always willing to stand out and make her own way.”
The BR S Diamond Eagle is the embodiment of the qualities that Bell & Ross shares with Carmen Jorda: impeccable performance under extreme conditions, expertise, persistence and a unique, elegant and sporty look.
For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.Find out more
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