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Cabestan - Profile of Lionel Betoux

Cabestan Profile of Lionel Betoux

With an entrepreneurial spirit and a family history of creativity, Lionel Betoux has amassed a wealth of business experience.

A mechanical engineer with an MBA who is a basketball coach in his spare time, Lionel Betoux knows the world of business and how to lead a team thanks to experience managing a number of companies in ten different countries across three continents. When he was looking for a new challenge at a company with a more human dimension, his passion for anything mechanical led him to discover the universe of Cabestan, where he took on the role of CEO in 2013.

Profile of Lionel Betoux

The brand's three-dimensional creations remind him of his childhood interests in art, crafts, culture and history - all shown off in a truly spectacular horological architecture that remind him of his father's profession as an architect. For him, Cabestan has a genuine legitimacy and fabulous potential, which his entrepreneurial spirit and leadership can help to promote. His business experience in the service of the customer are invaluable to him in repositioning Cabestan, winning over new customers and launching new timepieces.