Over 200 print, television, and online journalists from Asia accepted the invitation to come to the Rosewood Hotel for the presentation of Li Bingbing as the first global brand ambassador of Carl F. Bucherer. The successful actress and singer is not only one of the greatest movie stars in Asia, she is also very popular in Hollywood. Given her international acclaim, this beautiful Chinese celebrity is the perfect choice as a global ambassador for the Lucerne-based watch manufacturer. Sascha Moeri, CEO of Carl F. Bucherer explains: “We are absolutely delighted to be working with Li Bingbing. She is an enormously talented actress. A fascinating and strong personality, who perfectly represents our brand values.”
Li Bingbing has starred in blockbusters including Transformers and Resident Evil. Her various engagements include the cooperation with UNEP and other important NGOs such as WildAid and WWF on numerous environmental campaigns. She was the first Chinese woman to speak at the UN Climate Change Conference. She dedicates her reputation and her influence to leading a responsible life, and to spreading these ideals in China and beyond.
She has Carl F. Bucherer ladies’ watches for many years and at numerous events. “The timepieces created by this independent watch manufacturer embody innovation and distinguished luxury, timeless elegance and a love of detail and materials—and this is what we share. I am proud to be embarking on this wonderful, global partnership with Carl F. Bucherer,” commented Li Bingbing.
To mark this special occasion, the actress was presented with the first model of the world premiering Pathos Swan, which was pre-launched exclusively in China in connection with the press conference.
