Carl F. Bucherer announces a partnership with the Swiss national soccer player Ricardo Rodríguez. Tenacious left-back with Spanish and Chilean heritage, Ricardo Rodríguez grew up in Zurich. He signed his first professional contract with FC Zürich in 2010 before moving to VfL Wolfsburg (Germany) in 2012. He has been a regular on the Swiss national team since 2011 and, in 2014, was voted Swiss player of the year. His talents soon brought him to the attention of Europe’s leading soccer clubs, and he signed with Italian giants, AC Milan, in 2017.
Sascha Moeri, CEO of Carl F. Bucherer, said: “We are delighted to welcome Ricardo Rodríguez to the Carl F. Bucherer family as our new Brand Ambassador. While he is passionate about his native land, as a European soccer player with an international background, he is also completely at home anywhere in the world. With his strong connection to Switzerland, proven talent, and global appeal, he represents a set of values that are highly important to us.”
Ricardo Rodríguez has long been an admirer of Carl F. Bucherer and when speaking about his new role as Brand Ambassador recently, he said: “For me, Carl F. Bucherer watches stand for elegance, absolute perfection, and precision timing – all made in the very heart of Switzerland. These are attributes that connect us, and that’s why I am so excited about this partnership.”
By teaming up with Ricardo Rodríguez, Carl F. Bucherer is strengthening its commitment to Swiss soccer. The Lucerne-based independent watch brand has been a partner of the Swiss Football Association and the official timekeeper of the Swiss national soccer teams since 2016.
