Carl. F. Bucherer Summing up 2018
With the end of the year approaching, WorldTempus suggested that Sascha Moeri take a different approach to an interview: talking in his own words, about some of the key issues of the past year.
We are proud to be amongst the brands to participate in the upcoming Baselworld and excited to see how well the concepts and new ideas that the fair management has proposed lately will be implemented and perceived by the public. Watch enthusiast around the world may definitely expect innovative technologies, highly functional complications and outstanding design paired with unique tradition from Carl F. Bucherer.
2018 has been a very successful year for the brand in many aspects. We were able to emphasize on our role as pioneers in the peripheral technology with the introduction of the ingenious Manero Tourbillon Double Peripheral in Basel. We paid tribute to our rich tradition and crowned our 130th anniversary with the launch of a limited masterpiece in New York: The Heritage Tourbillon Double Peripheral Limited Edition, marking the start of our new Heritage Collection. We strengthened our position in many markets with new partners such as Tourneau and JD.com and topped things off with becoming official partner of the Fondation de la Haute Horlogerie.
Heritage Tourbillon Double Peripheral Limited Edition © Carl F. Bucherer
The FHH brings together the best watch brands in the world and concentrates the entire excellence of the industry under one roof. We are proud to have been part of that exclusive circle of top manufactures for a while, which meet the strict requirements of the FHH. That is a true honor! With our official partnership, we take this commitment one step further by making an important contribution to the aspirations of the FHH such as upholding the traditions of Haute Horlogerie and strengthening the exchange of information in the sector. Carl F. Bucherer is a company that truly lives its long tradition and rich heritage. It’s important to us to protect and treasure these values, thus contributing to the preservation of Haute Horlogerie.
Market trends ?
Asia, especially Greater China with Taiwan, Hong Kong and mainland China, has become a very important factor for the growth of the brand globally. The rest is split between the US and other regions, in which we have also been growing strongly in the past months. The current market situation in the US for example is really exciting, especially in terms of distribution. Due to the new partnership with Tourneau we now offer our excellent watches to a wider audience throughout the U.S.: an important step in our long term strategy within the American market.
Industry challenges ?
Brands need to keep up with the many changes the industry is currently going through, most prominently seen in its distribution channels. The digital world is key and e-commerce will become more and more important in the upcoming years. These changes though are also offering exciting new possibilities to get in contact with our customers. We have a strong network of traditional sales platforms, are happy to sell via the Bucherer e-commerce, and recently have opened our own first digital boutique with JD.com in China. In the future those brands able to orchestrate online and offline touch points all together will be most successful, and we are definitely heading the right way.
30’000 watches per year?
My mission and objective for the future is to stay on our successful path and go with the signs of times, backed by our strong roots and tradition. We proudly look back on a very successful year, which shows that we haven’t gone wrong with our product-, distribution and marketing strategies. And yes, we are expecting to grow further, while keeping our status as an exclusive manufacture.
We are looking confidently at 2019 and will continue doing what customers around the world appreciate us for: reliable, beautiful watches at the highest quality and at a very fair price point.
Watches of technical perfection and beauty, through tradition and the force of innovation. Carl F. Bucherer is an independent Swiss watchmaker with expertise in the production of precious contemporary watches in the premium market.Find out more >
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