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Corum - Jérôme Biard

Corum Jérôme Biard

A profile of Corum's Chief Executive Officer.

A graduate of the internationally renowned Ecole Hôtelière de Lausanne, Jérôme Biard started his career as Area Brand Manager at Vacheron Constantin. 

Ever since, he has never left the watch industry, amassing over 25 years of experience in the field, including a stint in sales and marketing at Cartier. In 2005 he joined Girard-Perregaux as international sales director.

In 2009 he was appointed CEO of LPI, the watch and jewellery division of the Weitnauer Group, a distribution company operating in the markets of Russia, Turkey ande Brazil. 

He joined the Citychamp group on 1st September 2017 as Director of the Watch Division on the European Board of Directors, thus taking responsibility for the Corum and Eterna brands.


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The brand

Corum takes aesthetic daring to the heights of technical perfection. Through a number of collections, drawing on the fundamentals of traditional watchmaking, the manufacture continues to pursue its path free from the influence of passing trends.

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