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Corum - Miralem Pjanić New Brand Ambassador

Corum Miralem Pjanić New Brand Ambassador

The professional footballer has joined Corum as a Brand Ambassador.

Miralem Pjanić, who plays as one of the best midfielder for Serie A club Juventus and the Bosnia and Herzegovina national team, was born on 2 April 1990 in Tuzla, Bosnia and Herzegovina, in what was then Yugoslavia. As social and political tensions rose in Bosnia, Pjanić’s father looked for alternative options to move his family to safety and he chose Luxembourg. 

Miralem flourished at the game and while playing in Luxembourg, he drew interest from several Belgian, Dutch and German clubs, but in 2004 at the age of 13, he took the risk to leave his family to join FC Metz in France. Rising quickly through Metz’s Academy, he made his professional debut at the age of 17 in 2007. Following this Pjanić transferred to Olympique Lyonnais in 2008 and joined AS Roma in 2011.

During his time in Rome, Pjanić  - who was nicknamed “il Piccolo Principe" (The Little Prince) - established himself as one of the best midfielders in Serie A finishing his best season in with 10 goals and 12 assists.

Having caught the eye of Juventus F.C. in 2016, Pjanić signed for 32 million Euros and has since been an integral part of their team, winning three Serie A’s, two Coppa Italia’s, and for 4 years in a row has been included in the Serie A Team of the Year. He was also named in the 2016–17 UEFA Champions League Squad of the Season, for his role in Juventus's run to the Final. At Juventus he is affectionately known as "Il Pianista" ("the Pianist"; Bosnian: "Pijanist") in reference to his surname and his creative role on the pitch.

Throughout his career, Pjanić has excelled at free-kicks, making him one of the most skillful and versatile midfielders in Europe. Overall in his career, he has scored 66 goals with more than 100 decisive passes, nimbly assisting his teammates with his range of short and long, while remaining "calm and focused" in order to fulfil his potential and consequently assisting his team to victory.

With over 100 match wins, Pjanić prides himself on hard work, precision, use of space on the field and accuracy, which aligns his values with art of watchmaking and brings his collaboration with Corum into focus. Corum prides itself on creativity and boldness as its guiding principles, as well as technical excellence in the field, and use of space in both dials and movements.

"It is such a big pleasure for us to welcome Miralem aka Il Pianista into the Corum family,” said Boon Chong Soon, global sales and marketing director of Montres Corum. “Despite his fame and success, he has always remained true to himself and that is something that we at Corum, strongly believe in. His belief in "the simple things are always the hardest to do" is perfectly in line with our core collection of the Golden Bridge, which may look simple, but is in fact much more complicated to achieve than a normal watch."

Pjanić added “I am very proud to be part of the Corum family. The uniqueness and avant-garde spirit of the brand are qualities I highly value. A brand with unique models such as the Golden Bridge has left a strong mark in horology, and I believe our collaboration will grow to a success.”

Pjanić also has a strong social media following of 4.9 million on Instagram @miralem_pjanic and more than 7 million followers on social media.

Miralem Pjanić New Brand Ambassador

Miralem Pjanić © Corum


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Corum takes aesthetic daring to the heights of technical perfection. Through a number of collections, drawing on the fundamentals of traditional watchmaking, the manufacture continues to pursue its path free from the influence of passing trends.

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