Corum New partnership with Nelson De La Nuez
Corum gives free reign to the Pop Art American artist to create a Bubble collection reflecting his own style.
Bubble watches, blending creative energy and rebellious spirit, allow Corum to break the rules of luxury watchmaking and create a language that is unique to the range. From this perspective, the brand gives free rein to artists coming from very varied backgrounds (art, photography, sport or even music) to reinterpret a collection in their own image. After Matteo Ceccarini, Matt Barnes, Juliette Jourdain, Booba, Dani Olivier and Elisabetta Fantone, to name but a few, the Maison now chose American artist Nelson De La Nuez, the King of Pop Art, to re-imagine his own models and create his own exclusive collection.
Nelson De La Nuez © Corum
Upon closer inspection, one might wonder why the partnership between Corum and Nelson De La Nuez hadn’t occurred earlier, as it seems inevitable that their two worlds would meet, something that struck Jérôme Biard, CEO of Corum, while visiting an art gallery: "Nelson De La Nuez is one of those artists who doesn't follow trends, who creates his own universe by gathering inspiration from his surroundings and always manages to be innovative".
By entrusting the King of Pop Art with the keys to create this new collection, Corum once again sets itself apart by not simply absorbing works of art but by allowing its Bubble watches to become art. Currently in the making, the complete Corum Bubble collection by Nelson De La Nuez will be revealed to the public at Art Basel Miami in December 2017. In the meantime, watch the video below to have a glimpse of the artist's style.
Corum takes aesthetic daring to the heights of technical perfection. Through a number of collections, drawing on the fundamentals of traditional watchmaking, the manufacture continues to pursue its path free from the influence of passing trends.Find out more
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