Eterna Davide Traxler appointed interim CEO of Eterna
Citychamp Watch & Jewellery announces the appointment of Mr Davide Traxler as interim CEO of Eterna in addition to his current and continuing responsibilities as CEO of Corum Group.
This strategic appointment demonstrates the support of the group towards its European brands and the confidence of both partners in pursuing longstanding development & growth of both Houses.
Mr. Tao Li, Executive Chairman of Citychamp European Board, commented: "The European board is joining forces to build optimal synergies amongst their continental companies. Our focus is long-term & strong commitments applied to each entity. In short, Mr. Tao & Board confirmed their undisputable trust in Mr Davide Traxler and in his expertise in rebuilding Eterna’s aura via hands-on management. "
Davide Traxler, CEO of Corum, stated: "I am honoured that the Board entrusted me with this new challenge. Eterna’s unique history as well as its industrial assets and know-how are key to the brand’s future. Furthermore, there are evident synergies that we can implement in the short and mid term development. Eterna has always represented the choice of freedom starting from the Kontiki adventure. Eterna inspires our quest for freedom”.
Corum takes aesthetic daring to the heights of technical perfection. Through a number of collections, drawing on the fundamentals of traditional watchmaking, the manufacture continues to pursue its...Find out more >
Accuracy, reliability and elegant discretion have been bringing life to Eterna Eterna watches for nearly 160 years.Find out more >