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Hublot  - Borna Coric, Hublot’s newest brand ambassador

Hublot Borna Coric, Hublot’s newest brand ambassador

Borna Coric, the fastrising Croatian on the ATP World Tour, joins the Hublot family.

Coric, who defeated Rafael Nadal last year and most recently Andy Murray, as well as rose to #60 in the world at just 18 years of age, was the winner of the ATP World Tour Rising Star award for 2014 as the youngest player to finish the year inside the Top 100.

Hublot’s CEO, Ricardo Guadalupe, said of the collaboration, “We are delighted to welcome Borna to the Hublot family. At Hublot, just as we are constantly seeking to develop new technology and new materials in our watch manufacturing, we also look to identify and support future talent in sports. As the youngest player in the men’s top 100, but with such impressive results, Borna unquestionably represents the next generation of tennis. On behalf of all of us at Hublot, I congratulate Borna for his great performance so far and wish him the best of luck for the rest of the season.”

The young Croat commented, "I have always had a passion for watches and Hublot has always been my favourite brand, without question. It’s amazing to build a relationship with such a well-respected, firstclass and cutting-edge brand at such a young age. Everything that Hublot stands for suits my personality perfectly and makes me feel so honored to be associated with a brand that has ambassadors such as José Mourinho and Usain Bolt. It’s a dream come true for me! I would like to thank Hublot for this exciting opportunity and their belief in me.”

Hublot - Borna Coric


 

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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