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Hysek - Akram Aljord

Hysek Akram Aljord

Profile of Hysek's CEO.

Hysek, the resolutely contemporary watch brand created in 1997 by the eponymous designer, was bought in 2000 by the businessman who is today its CEO. Akram Aljord, a French national born in the Middle East, studied architecture at Bordeaux before embarking upon a professional career, some 35 years ago, in the luxury sector. After interludes in perfumes, cosmetics and ready-to-wear, he discovered jewellery and watchmaking, for which he developed a real passion. For several years Akram Aljord helped to develop a watchmaking and jewellery group before joining Roger Dubuis, of which he was a shareholder, in 1999.
At the turn of the millennium, on the strength of extensive experience and the many contacts he had made in the world of fine watchmaking, Akram Aljord decided to become proprietor of the Hysek brand.

 

The brand

The firm’s foundational principles are avant-gardism and technical prowess. Each new timepiece is not simply the modification of an existing aesthetic model, but is completely designed from scratch. This perpetual calling into question leads to the creation of extremely audacious and contemporary timepieces.

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