Jacob & Co. unveiled the new face of the brand, international supermodel Elsa Hosk, in a new campaign featuring its latest collection imbued with her confidence and timeless style.
In the campaign, Hosk is reimagined by photographer Zoey Grossman and stylist Bobette Cohn in a series of glittering looks: from old Hollywood glamour to decadent Studio 54, from power 1990s to futurist fantasy showcasing the watch and jewelry house’s best-selling and latest collections.
To inaugurate the Elsa Hosk campaign, Jacob & Co. introduced two new jewelry collections. The Carnivale Collection of full-finger rings and drop earrings in rose or white gold with diamonds or sapphires that celebrate the annual festival of life and fantasy. And the colorful Infinia Collection of rings and earrings available in marquise cut rubies, white diamonds or emeralds interwoven with round cut white diamonds in circular designs reflecting the universal symbol for infinity.
For watches, Hosk wears the Brilliant Pocket Watch Pendant. Inspired by the men’s pocket watches of the XIX century but now crafted as a necklace for women in 18k rose gold and diamonds, the skeleton movement resembles metal lace and reveals its mechanism. Hosk turns heads with the Brilliant Blue Shades Flying Tourbillon with its constellation of 351 vibrant, precious baguette-cut gemstones extending across the dial, case, crown and clasp.
In addition, Hosk revisits two of the best-selling Jacob & Co. creations: The Rare Touch Choker, with 424 diamonds totaling 26.25ct on a rose gold mesh that is an intricate blend of antique design and innovative modern elements; and the Rare Touch Glove, also in rose gold, with 382 brilliant cut diamonds totaling 19.43ct.
“She is the woman the world follows: confident, sexy, and striking, Elsa draws attention wherever she goes”, says Founder Jacob Arabo of the new face of the brand.
