Longines Mikaela Shiffrin at the headquarters
Discover the behind-the-scenes of the alpine ski champion's first visit in Saint-Imier.
After the end of the FIS Alpine World Cup season, crowned by a second Overall Crystal Globe, Mikaela Shiffrin paid a visit to the brand's headquarters in Saint-Imier for the first time.
Longines Ambassador of Elegance talks about its partnership with Longines, her career, her status in the alpin ski world and the huge importance of the precision factor in her sport where everything depends on hundreds of a second.
During her visit, she had the opportunity to personalize a piece from the Conquest collection that will be produced as a limited edition and unveiled at the first stage of the 2018/2019 FIS Alpine World Cup stage in Sölden.
Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...Find out more >
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