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Longines - Queen's Baton for boutique opening in Sydney

Longines Queen's Baton for boutique opening in Sydney

Longines inaugurated its newest Australian Boutique in Sydney together with its Ambassador of Elegance, Aishwarya Rai Bachchan. The opening was marked by the visit of the Queen’s Baton, of which the brand is the Official Partner and Watch, carried by Longines Friend and athlete Amy Pejkovic.

On the 3rd of February, Longines inaugurated its newest Boutique in Sydney, Australia. On this occasion, Longines Ambassador of Elegance Aishwarya Rai Bachchan joined Longines Vice-President and Head of International Marketing Juan-Carlos Capelli to perform the official ribbon cutting ceremony. As the Official Timekeeper of the Gold Coast 2018 Commonwealth Games (GC2018) and Official Partner of the Queen’s Baton Relay, Longines also welcomed the Queen’s Baton to the Boutique during the event.

The Queen's Baton for the boutique opening in Sydney

Longines Ambassador of Elegance Aishwarya Rai Bachchan © Longines

“We are very proud to have opened our Australian Boutique in this extraordinary venue and to provide our customers with the opportunity to discover our watches in an elegant environment reflecting the DNA of the brand,” said Mr Juan-Carlos Capelli. “Longines is very proud to be part of the upcoming Commonwealth Games as the Official Timekeeper, as well as the Presenting Partner of Athletics, Gymnastics and Rugby Sevens, and Co-Presenting Partner of Table Tennis. We are looking forward to seeing many record-breaking performances during these ten days of intense competition,” he added.

The Queen's Baton for the boutique opening in Sydney

Juan-Carlos Capelli and Aishwarya Rai Bachchan with the Queen's Baton © Longines

During the event, Aishwarya Rai Bachchan said: “I am delighted to be in Australia to inaugurate this beautiful store and to have the honour of welcoming the Queen’s Baton for the Gold Coast 2018 Commonwealth Games. I am proud to have been part of the Longines family for the past decade and am equally proud to be part of the Commonwealth, celebrating in the lead up to what I’m sure will be a very exciting 2018 Commonwealth Games in Australia in just 60 days”.

Longines Friend and athlete Amy Pejkovic had the honour of bringing the Queen’s Baton to the Boutique. The young athlete later posed as the sun was setting over the Sydney Harbour Bridge wearing the Conquest V.H.P. Gold Coast 2018 Commonwealth Games, the Official Watch of GC2018. The timepiece displays an engraving of the Gold Coast 2018 logo with the mention “Gold Coast 2018 XXI Commonwealth Games”.

The Queen's Baton for the boutique opening in Sydney

Amy Pejkovic wearing the Conquest V.H.P. Gold Coast 2018 Commonwealth Games © Longines

The Queen’s Baton, which arrived in Australia on 24 December 2017 and carries a message to the athletes from Her Majesty Queen Elizabeth II, is now travelling across all states and territories of Australia to arrive on the Gold Coast in time for the Opening Ceremony of the XXI Commonwealth Games on 4 April 2018. This large multi-sport event will be held from 4 to 15 April 2018 in Gold Coast and gather athletes from seventy Commonwealth nations and territories.

The brand

Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...

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