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Maurice Lacroix - Alpine skier Sandra Lahnsteiner, the new friend of the brand

Maurice Lacroix Alpine skier Sandra Lahnsteiner, the new friend of the brand

She joins the pool of talents from different universes sharing the brand's philosophy: "Success is a journey, not a destination".

With her powerful and contagious positivity and zest for life, it’s easy to see why Sandra Lahnsteiner is unstoppable.  The Austrian skier, who has had an all-consuming passion for the peaks since a very young age, is also a producer of films on this topic as well as being a coach. «I am a passionate person guided by my visions. I never give up on my goals. Throughout my skiing career, I’ve had serious accidents. In spite of the opinions of those who didn’t understand my stubbornness, I continued. I learnt from my mistakes and was all the stronger for it,» she says. «The Maurice Lacroix mantra ‘Success is a journey, not a destination’ describes me perfectly.» Everyday is a new challenge for Sandra, who has a very busy schedule. As the founder of the production company «Shades of Winter», she presents films starring sportswomen, but she also arranges training camps to connect female professional athletes. She runs this project at the same time as conquering the peaks. 

Alpine skier Sandra Lahnsteiner, the new friend of the brand

Sandra Lahnsteiner © Maurice Lacroix

Sandra the sportswoman, Sandra the everyday woman… For her, a watch must be adaptable, which she likes in Maurice Lacroix «The timepieces are accessible and the watches have a modern, distinctive design. I also like the idea of being able to change the strap depending on the circumstances. A watch must reflect all my facets and not just my sporty side!» 

«Sandra is a talented woman with a strong and competitive personality who is curious to discover the world,» enthuses Stéphane Waser, Managing Director. «Her many passions show her modernity and open-mindedness. We are proud to welcome her to our family of friends of the brand!»  

Sandra’s dream? To explore Greenland, both to embark on a ski adventure and to discover its inhabitants and connect with them!» Maurice Lacroix will of course follow her as she takes on new adventures, which promise to be full of emotions! 


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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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