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Maurice Lacroix - Anders Mol et Christian Sørum, friends of the brand

Maurice Lacroix Anders Mol et Christian Sørum, friends of the brand

Maurice Lacroix welcomes beach volleyball players, number one of the world Anders Mol and Christian Sørumto the brand’s circle of friends.

The two Norwegian athletes have just joined a team of talented and passionate people from all over the world.
Why beach volleyball? The sport is far more than a job for Anders Mol and Christian Sørum since fate seems to have led the pair to this career path. In fact, Ander’ s mother played volleyball at the Atlanta Olympic Games when the sport was first incorporated within the inter national organisation, while his father played for the national team and was also a trainer. As for Christian, his parents were keen amateur players who met on the courts... so what could be more natural for them than to take up the sport? At only 22 and 23 years old (and with almost 4 metres in height between them), the pair have already travelled the world and excelled in their discipline with an impressive track record to date: Five gold medals and one silver medal in 2018. Seven gold medals in 2019, as well as one silver and two bronze.

Anders Mol et Christian Sørum, friends of the brand

© Maurice Lacroix

“Anders and Christian have impressed us with their maturity, dedication and undeniable talent. They are two extremely humble young men who are leading their careers without putting a foot wrong. They perfectly represent the values of Maurice Lacroix. We will be joining them in all of their challenges to come. And we’re already looking forward to it!” explains Stéphane Waser, Managing Director (in the center of the picture at the top of the page)

The players themselves are extremely proud of this collaboration: “We love the slogan ‘Your Time is Now!’ as it’s really in keeping with our own mindsets. We live in the present moment and each day is a new sporting challenge for us.” 

During team Beach Volley Vikings visit to the Manufacture in Saignelégier, the teammates were struck by the watchmaking process. “We’d never had the chance to discover how timepieces were made until now, and it’s a real work of art which requires extreme precision. Such work takes on an even greater significance when you get to wear a Maurice Lacroix watch on your wrist! We also really recognise ourselves within the brand which provides high-quality designer pieces for a reasonable price. It’s important for us to know that we and our loved ones can purchase a beautiful Swiss-made watch without spending a fortune!”

Anders Mol et Christian Sørum, friends of the brand

© Maurice Lacroix

The season has only just begun for the champions. The first official tournament will be in Doha early March and after they will attend 20 events attend them in 2020 from Mexico to China via Germany. Their goal? Winning gold at the Olympic games. Another and more personal goal is to continue to popularise beach volley around the world. The Maurice Lacroix brand will join the truly inspiring sporting duo throughout their endeavours!

 

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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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