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Maurice Lacroix - Lidija Lijić, new friend of the brand

Maurice Lacroix Lidija Lijić, new friend of the brand

The Croatian diver is world champion in freediving.

“I grew up in Split, and whenever I looked out at the sea, I only had one desire, to dive into it and explore its abysses”, Lidija Lijić dreamily reminisces. When she discovered the joy of admiring coral and fish with her mask and snorkel as a child, she already knew her fascination with water would become her job. 

Today, Lidija is world champion in freediving with the impressive achievement of staying underwater for 5 minutes and 43 seconds. It is a record that includes several others as she has won numerous gold medals at the Freediving World Championship, has held a Guinness World Record for under-ice apnoea, and set a freediving World record in the Himalayas.

Lidija Lijić, nouvelle amie de la marque

Lidija Lijić © Maurice Lacroix

“I contacted Maurice Lacroix because I found that we share common values. My discipline is less glamorous than certain others and few are nominated. I like the idea that this brand believes in people. I see myself mirrored in Maurice Lacroix’s motto, which is ‘Success is a journey, not a destination’. I need a partner that understands me and supports me in my achievements, someone who will back me in both success and defeat.” While the athlete is looking to achieve more underwater victories, she also takes on other sports challenges, such as flying - she holds a pilot’s licence- and mountain climbing.

During her visit to the manufacture in Saignelégier, her determination as well as her insatiable curiosity impressed Stéphane Waser, Managing Director of the brand: “Lidija is a woman with a very precise and ambitious logbook! She’s afraid of nothing and is constantly surpassing herself. We love her attitude, since at Maurice Lacroix, we believe that the only limits we have are those that we set for ourselves. We are happy to be a part of her adventure!”

Lidija Lijić, nouvelle amie de la marque

Lidija Lijić, with Stephane Waser, Managing Director of Maurice Lacroix (left), and Thiébaut Benz, Marketing & Product Director © Maurice Lacroix

In addition, the movements and complications immediately fascinated her: “With my education in engineering, I like to understand how things work, and discovering how the timepieces are made and their subtleties really interested me. I also really fell in love with the brand’s skeleton watches. Observing the mechanism’s moving parts is captivating!” 

Equally attracted to the dive models from the AIKON range as well as the styles of the Eliros range, Lidija was able to find a complete range of watches made for each moment in her life: “Whether ist’ for sports, elegance or the design... I already know in which situations I’m going to wear each one. I love the idea that these luxurious Swiss-made watches have accessible prices. These are timepieces made for regular people and not just an elite group.”

Lidija Lijić, nouvelle amie de la marque

© Maurice Lacroix

 

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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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