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Maurice Lacroix - Marta Bassino, new Friend of the Brand

Maurice Lacroix Marta Bassino, new Friend of the Brand

One of the most talented Italian giant slalom skiers is joining Maurice Lacroix's circle of friends.

Marta Bassino was already hitting the slopes at the age of 2. It was up in the Italian mountains that the young athlete, with the help of her trainer father, learned to love skiing. This fascinating hobby quickly became her profession. But working her way to the top of the podium was a challenge that demanded relentless perseverance and training from the sportswoman, who is a member of the Italian Winter Sports Federation. “It requires a lot of sacrifices. Gaining time requires years of training. I’ve experienced defeat and have had to work continuously before I was able to achieve my first medal. Your mindset is an essential ally.”

Marta Bassino, new Friend of the Brand

Marta Bassino © Maurice Lacroix

For the 23-year-old sportswoman, watchmaking and skiing are inextricably linked. “Ever y second counts in my work! To achieve victory, I have to pay attention to several factors: the precision of the movement, its elegance and quality. Those are the things that allow me to per form well. The same is true for watchmaking: the quality and precision of a watch enable its success.” 

Passion, talent and winning spirit... That’ s all that was needed for Maurice Lacroix to decide to welcome the athlete to its friends of the brand, as explained by Stéphane Waser, Managing Director. “Marta conveys an image in line with our values. She is dynamic and persistent. She gives herself the means to achieve her victor y goals. We love this state of mind and we hope to encourage her along this path.”

Delighted to come to Saignelégier in Switzerland, Marta has been impressed by the brand’s vision, especially its watchword: Success is a journey, not a destination . “I love the idea that the Manufacture creates links with destinies and hopes that it joins on the path to success. When it comes to the watches, they are really similar to me... especially the AIKON 35 mm: it’s feminine and filled with character,” she says.

Marta Bassino, new Friend of the Brand

© Maurice Lacroix


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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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