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Maurice Lacroix - New Ambassador

Maurice Lacroix New Ambassador

Danny Koo - A man with many strings to his bow!

Maurice Lacroix is proud to welcome the talented Korean-American violinist, Danny Koo to the ML Crew, a talented and passionate group of people from all around the world.

The Korean-American violinist has always been disciplined throughout his career, practising musical scores over and over again. He knows the meaning of hard work and realises that it is a prerequisite for success.

New Ambassador

Danny Koo © Maurice Lacroix

As an accomplished violinist, Danny Koo has made a career by understanding the importance of timing. However, he has also grown to view time at a macro level. ”Time is routine and routine is a key component to my life,” declares the musician.

However, Danny also appreciates the value of time from a philosophical perspective. The quote ‘Success is a journey, not a destination’, is clearly something that resonates with Danny. ”It is so important to realise the beauty of the present”, he says. ”A few years back, I found myself always focussing on the next destination, next piece of music, next concert and I realised I wasn’t truly enjoying the ‘now’.” Often with age and experience comes maturity and Danny has realised that to remain ambitious and motivated, he has to enjoy the present.

Similar to Danny, Maurice Lacroix employs much creativity in order to produce new watches. ”We support talented individuals who have a strong desire to realise their ambitions,” says Stéphane Waser, Managing Director. ”Danny shares our values. Like Maurice Lacroix, he appreciates the importance of precision timing. For Maurice Lacroix this may mean skilfully regulating a movement while for Danny it means hitting the right notes at the right time.”

New Ambassador

Danny Koo © Maurice Lacroix

Danny has enjoyed the sweet taste of success on several occasions, but he continues to push himself, seeking fresh challenges and new journeys. Recently, he released a new album called ‘Connected’ and he hopes with its release, more people around the globe will discover his music.


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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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