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Maurice Lacroix - Sarah Forster, the Boundless Force

Maurice Lacroix Sarah Forster, the Boundless Force

The dynamic Sarah Forster, who excels in defence for the Swiss national ice hockey team, is joining Maurice Lacroix’s circle of friends of the brand.

Before lacing up her own skates, she caught the hockey bug while watching her dad on the ice. 26-year-old Sarah Forster is one of the women who excels and stands out in ice hockey , a sport mainly considered to be for men. “During my training I quickly found myself in a men’ s team,” explains the Swiss defender. “It’s a very physical sport where everything moves very fast. Women have to make a name for ourselves, we’re not yet recognised as professionals but we’re guided by our passion!”

This determination impressed Stéphane Waser, Managing Director of Maurice Lacroix. “Sarah is a fighter! Through her commitment and passion, she has demonstrated a modern and open perspective on the world. You need to be brave and bold to accomplish what she’ s doing. At Maurice Lacroix we value talents like hers and we support them in attaining their goals”, he said. For Sarah, collaborating with Maurice Lacroix was an obvious choice. “I was lucky to have worked for the brand in the past and discovered the different stages of watch design.

The watchmakers’ know-how and the innovation used to design exclusive timepieces make me even prouder to wear my AIKON 35 mm!” When she visited the factor y, she was impressed by the AIKON collection’ s evolution. “I was over whelmed by the diversity of styles available for this design, which I had the chance to see at its launch. The brand designs high-quality pieces at affordable prices. As such, it’s aimed at regular people, featuring models that they’ll want to keep for a long time!”, she stated.

Sarah Forster, the Boundless Force

Sarah Forster © Maurice Lacroix

A quick trip to Saignelégier to see the sportswoman who splits her time between Switzerland... and Sweden! “I live in Sweden between August and March where I’ve been playing for the Brynäs IF club for two seasons in Europe’s best league for women’s hockey. I also juggle this with the Swiss national team, with which I will play multiple tournaments in 2019-2020.” Bronze medallist in the 2014 Olympic Games in Sochi and having also taken part in the 2018 PyeongChang spars, her objectives are very clear: play with the Swiss team in her seventh world championship which takes place in April 2020 in Canada, and if everything goes well, go onto a third round in the Beijing Olympic Games in 2022.

Enthusiastic faced with this busy schedule, Sarah, who trains with her AIKON 35 mm on her wrist every day, enjoys the impetus her partnership with Maurice Lacroix gives her to excel in future challenges: “It gives me even more strength and confidence to take them on!” she concludes. Maurice Lacroix shares this passion and is already looking forward to sharing stories of the athlete’s victories!


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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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