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Maurice Lacroix - Team Lausanne 3X3, new friend of the brand

Maurice Lacroix Team Lausanne 3X3, new friend of the brand

Maurice Lacroix will support the talented basketball team in the run-up to the Tokyo 2020 Olympic Games.

Maurice Lacroix welcomes Team Lausanne 3X3 in its friends of the brand family. «Ambitious, talented, well-connected… it was an easy decision for Maurice Lacroix to link up with the members of Lausanne 3x3, who share our values», enthused Stéphane Waser, the brand’s Managing Director. «We want to build a relationship with the team long term, while helping the players towards achieving their Olympic medal goal!»

Team Lausanne 3X3, new friend of the brand

© Maurice Lacroix

The team is made up of Natan Jurkovitz, Gilles Martin, Marco Lehmann and Westher Molteni. They come from all over Switzerland but are united by one common goal... to qualify for 3x3 basketball at the Tokyo Olympic Games in 2020. The Team Lausanne 3X3 already made a name for itself by reaching the finals of the Lausanne leg of the FIBA 3X3 World Tour in 2017 and qualifying for the world final of the FIBA 3X3 World Tour in Beijing. Team Lausanne 3x3 finished in seventh place at the event, ending the 2017 season with a position in the world top 10.

Team Lausanne 3X3, new friend of the brand

© Maurice Lacroix

Along with this collaboration, Maurice Lacroix wants to share the achievements of these young champions with the public on social media and via the brand’s website. «We shall be keeping you up to date with how the team get on in Switzerland and internationally, throughout their journey», confirmed Stéphane Waser. On visiting the watchmaking Manufacture in Saignelégier, the athletes were fascinated to discover the painstaking work carried out there. «Time is as important in watchmaking as it is in our own discipline. Essentially, every minute counts on the court. Time can be our friend, as well as our enemy. We couldn’t imagine a better partner than Maurice Lacroix. The brand is dynamic and cutting-edge, which is totally aligned with our understanding of modern watchmaking!», said Westher Molteni, one of the players in the team. Team members were given the opportunity to select the watch that they wanted to support them in their future exploits. They all chose the Aikon Automatic collection. Sporty, modern, contemporary and robust, this watch is the perfect accessory to set the Swiss athletes on the path to victory!

Team Lausanne 3x3: #YOURTIMEISNOW!

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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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