×

This search is sponsored by Jacob & Co.

Search in :
Outlook 2017  - Aldo Magada, CEO Zenith

Outlook 2017 Aldo Magada, CEO Zenith

At the SIAR show in Mexico and the SalonQP in London, brand leaders cast a glance back at the 2016 highlights and look ahead to those of 2017.

2016 : “In a year filled with challenges for the industry as a whole and for Zenith, we have undertaken a complete shift in perspective that brings greater clarity to our marketing and our collection. But it’s a bit like tacking with very little wind when you’re sailing, it’s much harder ! At Baselworld, customers witnessed a Zenith revival, and the partnerships with Cohiba and Land Rover that have followed have created quite a stir, enabling us to give non-verbal expression to the gentleman’s world we wish to convey with Zenith.”


2017 : “Baselworld will be important because we will be introducing new movements and models, and the partnership with Land Rover will move up a notch and even extend to the world of sailing, since they are involved in the America’s Cup and their skipper Ben Ainslie is becoming a Zenith ambassador.”


 


 

The brand

Ever since it was founded, Zenith has been cultivating the ability to open up new horizons by assisting with some of the most remarkable human achievements.

Find out more

All the news >

Contact brand >

All the watches >

Recommended reading