Outlook 2017 Aldo Magada, CEO Zenith
At the SIAR show in Mexico and the SalonQP in London, brand leaders cast a glance back at the 2016 highlights and look ahead to those of 2017.
2016 : “In a year filled with challenges for the industry as a whole and for Zenith, we have undertaken a complete shift in perspective that brings greater clarity to our marketing and our collection. But it’s a bit like tacking with very little wind when you’re sailing, it’s much harder ! At Baselworld, customers witnessed a Zenith revival, and the partnerships with Cohiba and Land Rover that have followed have created quite a stir, enabling us to give non-verbal expression to the gentleman’s world we wish to convey with Zenith.”
2017 : “Baselworld will be important because we will be introducing new movements and models, and the partnership with Land Rover will move up a notch and even extend to the world of sailing, since they are involved in the America’s Cup and their skipper Ben Ainslie is becoming a Zenith ambassador.”
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