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Outlook 2017 - Claude Greisler, co-owner Armin Strom

Outlook 2017 Claude Greisler, co-owner Armin Strom

At the SIAR show in Mexico and the SalonQP in London partnered by GMT, brand leaders cast a glance back at the 2016 highlights and look ahead to those of 2017. Today, Claude Greisler.

2016 : “A great deal of production and development effort has been expended in the field of resonance, culminating in the launch at the SalonQP of our new Mirrored Résonance Fire model equipped with the new Caliber ARF 15 using the principle of resonance. It is proving a great hit on the markets, with a number of special orders being placed via our retail network. Our modular system enables us to handle them smoothly and we have adapted our stock. All watches are rhodiumed and we deliver with a choice of colors. On the sponsoring side, it has become very tough to motivate people to take part in events because they are over-extended, but they do on the other hand ask to visit the Manufacture !”

2017 : “You are going to see significant changes, notably with more online sales options, and a major first in watchmaking inspired by the automotive industry : a configurator that enables clients to juggle with the price when ordering their watch, thereby playing a didactic role by explaining the factors that determine prices.”

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The ARMIN STROM manufacture expresses the very substance of its founder’s legacy. Its guiding principle is that of reinterpreting watchmaking tradition. To this end, it applies the principle of making movements visible and decorating them at every stage of their design and production.

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