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Outlook 2017 - Ruben Mira, CEO Cyrus

Outlook 2017 Ruben Mira, CEO Cyrus

At the SIAR show in Mexico and the SalonQP in London partnered by GMT, brand leaders cast a glance back at the 2016 highlights and look ahead to those of 2017.

2016 : “It was a very tough year, tougher than in 2015, even though we remain positive. We continue learning daily, striving to stand out from the crowd and to find effective solutions, which meant I traveled a lot! We launched our first model with a price tag below CHF 10,000, the Solo Tempo with an open dial, and we also opened our first point of sale in the United States.”

2017 : “A new high-end, innovative talking piece will be launched, equipped with a new Manufacture-made caliber, once again made in conjunction with Jean-François Mojon, and which should prove quite a surprise with its avant-garde approach!” 

The brand

Above all, Cyrus sees itself as a non-conventional firm. With a very distinctive style and a number of patented functions, the Firm is committed to proving that fine watchmaking can be innovative by getting off the beaten track, without compromising quality in the slightest.

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