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Outlook 2017
Outlook 2017 - Tim Malachard, Marketing Director, Richard Mille

Outlook 2017 Tim Malachard, Marketing Director, Richard Mille

At the SIAR show in Mexico and the SalonQP in London partnered by GMT, brand leaders cast a glance back at the 2016 highlights and look ahead to those of 2017.

2016 : “We witnessed an extraordinary brand dynamic, with exciting new launches such as the Airbus watch or the RM 68-01 by street artist Cyril Kongo, who painted all the components, while the ladies’ range also developed strongly. We experienced fabulous growth in sales, while crossing the symbolic threshold of 200,000 Instagram followers. Our customers love keeping up with the latest brand news, especially its technical approach and innovations in a number of sectors. We also launched a major partnership with McLaren F1, which gives us access to its R&D department. The McLaren Technology Center employs 3,000 people who are as thrilled as we are about the projects we are going to work on together. I also note the gold medal won by Wayde van Niekerk at the Rio Olympic games, who also bettered the 400-meter world record dating from 1999 with a Richard Mille on his wrist !”


2017 : “The brand will continue its approach based on vibrant passion and exciting encounters, and we will also be launching five or six new models, while introducing NTPT with gold leaf on the women’s range, which will continue to expand. We will open boutiques in New York, St. Bart’s and Kobe, increasing our boutique network from 30 to 40 by the end of the year.”

The brand

Richard Mille did not simply try to find his place in the watchmaking world – he carved one out for himself, constantly striving not to take anything for granted, and to make innovation and extreme technical prowess his driving forces.

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