Panerai's ambassadors family goes bigger with american award-winning filmmaker, climber and photographer Jimmy Chin: “Often as a professional climber, you are doing things that people think are impossible, but I found when you really commit to something you can achieve great things", explains Jimmy Chin. "I feel Panerai has the same mentality about its brand and innovation which is what drew me to it. The brand strives to create the exceptional, which is a trait I need in my equipment and what I strive for in life. To me, watches represent our most precious commodity: Time – whether on a climb or in life, we should be making the most of it.”
On November 15th Chin joined Panerai US Brand President Philippe Bonay along with clients and VIP’s to kick off the partnership in New York at a private cocktail and pre-screening of the brand and filmmaker’s first partnered project – a film short depicting, from Jimmy’s eyes, what success and motivation means to him. Deeply personal, the short film shows the audience that in order to go beyond to achieve greatness against incredible odds, you have to sometimes look back to where you have grounded yourself. A great life’s suggestion for everyone.
“The partnership between Panerai and Jimmy Chin expresses values with which our brand is strongly linked, commitment to sport and enthusiasm for new adrenaline challenges", said CEO Jean-Marc Pontroué. "Panerai heroes push limits and break records. Jimmy Chin has been pushing those boundaries throughout his career and we are proud to welcome him to the Panerai community.”
