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Parmigiani Fleurier - Jessica Korda, new Friend of the Brand

Parmigiani Fleurier Jessica Korda, new Friend of the Brand

Parmigiani Fleurier welcomes the professional golfer among its Friend of the Brand network.

Professional golfer Jessica Korda is the latest addition to Parmigiani Fleurier's Friend of the Brand network. “We share many values with Jessica,” said Parmigiani Fleurier U.S. General Manager Gustavo Calzadilla. “Much like in playing golf, the art of watchmaking requires great attention to detail, precision, dedication and patience.”

The American athlete turned pro at only 18 and joined the LPGA Tour that year (2011). Since then, she has made a name for herself in the professional golf world, winning five tour titles thanks to her stamina, hard work and dedication.

Jessica Korda, new Friend of the Brand

Jessica Korda © Parmigiani Fleurier

Jessica Korda will be wearing the Kalparisma Nova Galaxy timepiece in rose gold, characterized for its stunning aventurine dial and small seconds star design, inspired by Michel Parmigiani’s famed restoration work. This watch is the perfect match for a young dynamic woman who seek the practicality and versatility of an everyday timepiece without having to sacrifice comfort or elegance. “When I first discovered Parmigiani I was amazed at the level of craftsmanship and detailed design,” she said. “Each watch has a very unique story and I am constantly learning and enjoying new details about them.”

She will be making guest appearances throughout the year as well as hosting Parmigiani Fleurier Golf Clinics with select clients to share her knowledge, provide tips to active players and inspire a new generation of golfers.

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One of the more recent success stories of the Swiss watchmaking industry, Parmigiani Fleurier emerged from the close relationship between watchmaker Michel Parmigiani and the Sandoz Family Foundation.

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