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Piaget - Chabi Nouri appointed CEO

Piaget Chabi Nouri appointed CEO

Mr. Philippe Leopold-Metzger will retire from his position as CEO of Piaget and will become non-executive President of Piaget.

Mr. Philippe Leopold-Metzger will retire from his position as CEO of Piaget on 31 March 2017 after a career of 36 years in the Richemont Group and will become non-executive President of Piaget. His successor as CEO is Ms Chabi Nouri, who is currently Managing Director for Marketing & Sales at Piaget.

Under Philippe Leopold-Metzger's leadership, Piaget has developed very successful collections of watches and jewelry, built a strong network of 100 stores worldwide and invested significantly in its two fully integrated manufactures.
Mr. Johann Rupert, Richemont Executive Chairman commented “On a day to day basis we will lose one of our most experimented and senior colleague this Spring. Philippe Leopold-Metzger has contributed so much to the development of his Maison and Richemont as a whole during his tenure as Chief Executive of Piaget. I want to thank him most sincerely for his significant involvement in transforming the Maison into the much broader-based business that we see today. We wish Philippe every success and a long, active and happy life. His knowledge of the business will be extremely hard to replace although we will continue to draw on his expertise in the future”.
Swiss-born Chabi Nouri earned her Masters in Economics from the University of Fribourg. Prior to joining Piaget in 2014, Ms Nouri spent 6 years at British American Tobacco as Worldwide Director for the brand Vogue and more recently as Marketing and Sales Director for Switzerland and Austria. She had previously worked for 10 years at Cartier.
Chabi has already had a strong impact, in particular in redeveloping successfully Piaget's jewelry business and repositioning the brand. While capitalising on its history and unique heritage, as well as leveraging its development strategy across the world and launch a new managerial dynamic.  She brings a unique perspective to the Maison Piaget thanks to her overall vision that is both strategic and operational.


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One hundred and forty years’ worth of uninterrupted history have allowed Piaget to forge its unique jewellery and watchmaking expertise. The Brand is a genuine Fine Watchmaking manufacture that brings together the art of ultraflat technology and the finest jewel-setting, characterised by its undyingly elegant and refined aesthetics.

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