×

This search is sponsored by Breguet

Search in :
Seiko - Seiko pits Novak Djokovic against his toughest opponent in Melbourne

Seiko Seiko pits Novak Djokovic against his toughest opponent in Melbourne

Novak Djokovic, the top-ranked ATP star and SEIKO watches brand ambassador, took time out of his training schedule to meet his most challenging opponent yet – himself. The world’s number one tennis star encountered a specially created avatar of himself, incorporated in a world-first virtual reality computer game.

Novak Djokovic with Toru Koizumi, Managing Director of Seiko Australia

Novak Djokovic with Toru Koizumi, Managing Director of Seiko Australia Seiko

Created especially by Seiko Australia, the life-like game was developed to make playing on the court as authentic as possible with even the feel of the racquet being realistic. Leading up to the event, tennis enthusiasts battled it out at Melbourne’s Federation Square, playing the specially designed VR game with the top four winners having the opportunity to meet Novak and receive a limited-edition SEIKO Novak Djokovic watch. The overall winner also received a 1,000 Australian dollar cheque from SEIKO Australia. In honour of The Novak Djokovic Foundation, Novak presented children with a special watch created for The Foundation. He also interacted with the Melbourne crowd in a Q&A session.

Novak Djokovic presents children with a special watch in honour of his Foundation.

Novak Djokovic presents children with a special watch in honour of his Foundation. Seiko

The brand

The history of Seiko is a more than 130 year story of innovation. From the very start, Kintaro Hattori was determined to be at the forefront of the industry and his oft-repeated credo was that Seiko should be “Always one step ahead of the rest.”

Find out more >

All the news >

Contact brand >

All the watches >

Recommended reading