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Seiko - Video. Joi Ito

Seiko Video. Joi Ito

Entrepreneur and director of the MIT Media Lab Joi Ito talks about his watch of choice, the Seiko Astron.

The brand

The history of Seiko is a more than 130 year story of innovation. From the very start, Kintaro Hattori was determined to be at the forefront of the industry and his oft-repeated credo was that Seiko should be “Always one step ahead of the rest.”

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