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TAG Heuer - "About time" with George Bamford

TAG Heuer "About time" with George Bamford

In this video, the CEO of Bamford talks about the TAG Heuer Monaco Bamford watch.

An iconic timepiece in the TAG Heuer collection has been completely reinvented with Bamford Watch Department, great admirer of the original. The result is a contemporary classic with an ultra-modern visual identity, sporting a solid carbon case and a full black dial that enhances the aqua blue counters.

CEO of BWD, George Bamford needs no introduction. He pioneered the customisation of luxury watches by modernising and personalising timepieces which were already very exclusive, giving them a recognisable identity with his own ultra-modern, futuristic style. 

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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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