Alec Monopoly visits TAG Heuer Manufacture in La Chaux-de-Fonds.
Since he accepted the invitation of Jean-Claude Biver, CEO of TAG Heuer, to become « Art Provocateur » for the brand, Alec Monopoly has started to invest in every artistic stages of the company, by adding his contagious boldness.
On the 9th of February, a workshop was organized with Alec at the TAG Heuer Manufacture in La Chaux-de-Fonds. The aim ? To paint together the walls of the building, and to add the famous graffiti of Alec Monopoly, which are sold at premium prices in New York.
All wearing a jacket, the employees of the manufacture and some privileged guests had the chance to be initiated to the graffiti, by one of the biggest reference of American Street Art.
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