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TAG Heuer - Alec Monopoly at the manufacutre

TAG Heuer Alec Monopoly at the manufacutre

Alec Monopoly visits TAG Heuer Manufacture in La Chaux-de-Fonds.

Since he accepted the invitation of Jean-Claude Biver, CEO of TAG Heuer, to become « Art Provocateur » for the brand, Alec Monopoly has started to invest in every artistic stages of the company, by adding his contagious boldness.

On the 9th of February, a workshop was organized with Alec at the TAG Heuer Manufacture in La Chaux-de-Fonds. The aim ? To paint together the walls of the building, and to add the famous graffiti of Alec Monopoly, which are sold at premium prices in New York.

All wearing a jacket, the employees of the manufacture and some privileged guests had the chance to be initiated to the graffiti, by one of the biggest reference of American Street Art. 

Alec Monopoly at the manufacutre

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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