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TAG Heuer - Bella Hadid: face of TAG Heuer

TAG Heuer Bella Hadid: face of TAG Heuer

To mark New York Fashion Week, TAG Heuer and Bella Hadid chose Equinox Bond Street – an iconic new location in the luxury lifestyle brand’s health club portfolio – to announce their collaboration.

At the tender age of 20, beautiful Bella has chosen to work with TAG Heuer; this is not just an opportunity for the luxury Swiss watch brand to welcome a fresh, young face, but also for the model to collaborate on projects which relate directly to one of her favourite hobbies: photography.


With 10 million followers on social media, she has learnt how to express herself through images, sometimes light and subtle, sometimes profound and mysterious, but always with a clear artistic sense which is deeply personal. She speaks the language of the Millennials, the generation with whom the Swiss watch brand is currently reconnecting, driven by its CEO Jean-Claude Biver, also Chairman of the Watch Division of LVMH Group.

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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