TAG Heuer held Cara Delevingne’s “Welcome to the TAG Heuer Family” fête in the Salle Melpomène, the most beautiful room in the Ecole des Beaux Arts de Paris. The exhibition space mixed up the solemnity of a red carpet experience and the unexpected presence of wildness. Cara showed her impish tomboy side as she catwalked with ... a lion.
Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches Worldwide, greeted Cara Delevingne by offering her a TAG Heuer Formula One Steel and Black Ceramic Chronograph set with glittering diamonds—the perfect match for Cara’s unique rock’n’roll glamour. “I am delighted to welcome Cara into the TAG Heuer family,” said Mr. Biver. “The TAG Heuer family is not just an idea, it is a team, with true team spirit. We need someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. Thank you for joining the team, Cara, and welcome aboard!”
