TAG Heuer G.E.M, new ambassador
The phenomenon that is G.E.M. becomes the new TAG Heuer ambassador in Asia.
At just 24, G.E.M. - which stands for "Get Everybody Moving" - is a phenomenon all over Asia. An established singer, composer, dancer, musician and actor, the young artist performs in front of tens of thousands of fans. Each of her videos is a genuine event, and she shares her life with her army of fans on Chinese social media.
Jean-Claude Biver, President of the Watch division of the LVMH Group and CEO of TAG Heuer, stated: "I am particularly proud that G.E.M. has chosen to become the TAG Heuer ambassador. She is only 24 years old, and set to become an icon for an entire generation. With her outgoing personality and bold communication style, the tireless singer will give TAG Heuer a tremendous boost in terms of connecting with young people both in China and throughout Asia."
Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.Find out more
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