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TAG Heuer - Jack Heuer and the Monaco

TAG Heuer Jack Heuer and the Monaco

The Honorary Chairman of TAG Heuer speaks about the iconic model, celebrating its 50th anniversary this year.

Jack Heuer, Honorary Chairman of TAG Heuer, discusses the success of the TAG Heuer Monaco with a smile from ear to ear. He explains why the watch is named "Monaco" and how the timepiece found itself on Steve McQueen's wrist, stealing the starring role from the Autavia.


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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