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Jack Heuer and the Monaco

The Honorary Chairman of TAG Heuer speaks about the iconic model, celebrating its 50th anniversary this year.

Jack Heuer, Honorary Chairman of TAG Heuer, discusses the success of the TAG Heuer Monaco with a smile from ear to ear. He explains why the watch is named "Monaco" and how the timepiece found itself on Steve McQueen's wrist, stealing the starring role from the Autavia.

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