TAG Heuer underscores its involvement in motor racing and passion for avant-garde technology with a new partnership within Formula E. In addition to its role of Founding Partner and Official Timekeeper of the FIA Formula E Championship since its inception in 2014, the brand also welcomes one of the championship’s most talented drivers, Jean-Eric Vergne, to its league of Brand Ambassadors.
Jean-Éric Vergne is a French racing driver who has competed in the FIA Formula E Championship since its creation in 2014. He became the Formula E World Champion during the 2017-2018 season and will be racing to defend his title.
The “E” in Formula E stands for electric, energy, environment, engineering and entertainment. A fusion of technology, sports, science, design and music, Formula E offers a glimpse into the exciting future of motor sports and beyond.
“We are very excited to welcome Jean-Éric Vergne to the TAG Heuer family”, said Minna Philipson, VP Brand & Communication TAG Heuer. “From our beginning in 1860, TAG Heuer has always been a key player in motor racing, with breakthrough timekeeping innovations and visionary collaborations with some of the most legendary drivers. Today, we write a new chapter of this history with the very talented Jean-Eric Vergne, embodying our #DontCrackUnderPressure spirit and avant-garde values”.
“It’s an honor and a joy to be part of the TAG Heuer family, and to represent the values this Maison stands for”, added Jean-Eric Vergne. “I’ve known TAG Heuer for a long time, and have always been attracted to their involvement in motor racing, their performances, their strong ambition to do things their own way. As a driver, I’m also challenging myself every day, and understand more than anyone else I believe the #dontcrackunderpressure!”
