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TAG Heuer - Mats Hummels visits the Manufacture

TAG Heuer Mats Hummels visits the Manufacture

On 21 August 2017, TAG Heuer welcomed the player of FC Bayern Munich, and its Ambassador, in La Chaux-de-Fonds.

Tag Heuer received for the first time in its Manufacture in la Chaux-de-Fonds, Mats Hummels, the central defender of the FC Bayern Munich. It was barely a year ago that TAG Heuer welcomed the player into its family of Ambassadors.

Considered as one of the best players in the German national team, and 2014 World Cup champion, Mats Hummels, was welcomed by Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watch Group Division. He received an exclusive glimpse into the manufacture and its museum. Mats Hummels showed a lot of interest for the technique of the timepieces, and the savoir-faire of the watchmakers.

TAG Heuer is the official timekeeper of the German Bundesliga, as well as the official timekeeper for the Premier League, Manchester United F.C, LaLiga, La Ligue de Football Professional, the American Major League Soccer (MLS) with the US Soccer Federation & Professional Referee Organization, the Chinese Football Association Super League, the Chinese men’s national team, the Japanese J-League, and the Australian men’s national team. The brand also sponsors key competitions of the Asian Football Confederation (AFC) including the Asian Qualifiers Final Round for the qualification to the 2018 FIFA World Cup, the AFC Women’s Asian Cup 2018, and the AFC Asian Cup 2019.

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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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