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TAG Heuer - Max Verstappen visits the manufacture

TAG Heuer Max Verstappen visits the manufacture

The Aston Martin Red Bull Racing Formula 1 Dutchman driver went to La Chaux-de-Fonds to put the finishing touches to his own special edition and launch its production.

The 2018 season started well for Max Verstappen, the young driver from the Formula 1 Aston Martin Red Bull Racing Formula 1 team, for which TAG Heuer is the Official Timekeeper. With four podium finishes under his belt, including a stunning victory in the Austrian Grand Prix, the Dutchman arrived today in La Chaux-de-Fonds to complete the special edition created specially in his honour.

Max Verstappen visits the manufacture

© TAG Heuer

Max Verstappen has worked closely with TAG Heuer's design team to develop a watch bearing his unique stamp: a sporty, stylish chronograph with a dash of his trademark audacity. The model, the dial, the bezel, the hands, the strap... each detail has been carefully chosen by the driver, with guidance from the brand's product team. On July 13, he visited the manufacture in la Chaux-de-Fonds to put the finishing touches to his watch and officially launch its production.

Max Verstappen visits the manufacture

© TAG Heuer

He explained: "Right from the start, I had quite clear ideas about the look and design of my watch. I wanted a model that reflected me, and that I could wear every day, both on and off the track. It was a really rewarding experience to be able to work with the TAG Heuer teams. I am passionate about watches, and I was deeply impressed by the meticulousness and precision of the watchmakers' work. I am very glad to have been able to see my finished watch at the manufacture! The result is just what I'd hoped for, and I can't wait to show it to my fans."

Max Verstappen visits the manufacture

© TAG Heuer

In fact, you'll have to wait till November to see the TAG Heuer Formula 1 Max Verstappen Special, designed by the youngest winner in the history of Formula 1 himself and limited to 1300 pieces. In the meantime, the driver made the most of his visit to La Chaux-de-Fonds, dropping by the manufacture's workshops and the TAG Heuer museum before enjoying some time with all the staff at the manufacture.

Max Verstappen visits the manufacture

© TAG Heuer

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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