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TAG Heuer - New partnership with the Cadel Evans Great Ocean Road Race 2017

TAG Heuer New partnership with the Cadel Evans Great Ocean Road Race 2017

Just two days before Cadel Evans Great Ocean Road Race’s start, TAG Heuer and former australian racing cyclist made their partnership official and launched the event.

Introduced in 2015, the Cadel Evans Great Ocean Road Race is the first event of its kind in Australia. Inspired by the prestigious “Spring Classics” of Europe, the Cadel Evans Great Ocean Road Race provides a weekend of the world’s best cycling, delivering high excitement and intense competition. The third edition of the Cadel Evans Great Ocean Road Race is taking place from Thursday 26 to Sunday 29 January 2017. The elite men’s race has been elevated once again by the UCI, and from 2017-2019 will feature on the UCI WorldTour calendar – the pinnacle of world cycling. This year the event also introduces the inaugural Race Melbourne with TAG Heuer as the Official Timekeeper. Tthe event features a criterium (circuit) style race for both elite men’s and women’s cyclists on the world-famous Albert Park Race Track – home of the Australian Grand Prix.

Before the real start of the event on january the 26th, Cadel Evans and TAG Heuer made their partnership official with a cocktail event at the Melbourne Flagship boutique. Tour de France 2011’s winner launched his own race with a few australian VIPs. He notably took on professional boxer Lauryn Eagle, in a virtual cycling race using actual footage from the 2016 Great Ocean Road Race.

TAG Heuer’s partnership with the Cadel Evans Great Ocean Road Race 2017 builds on the brand’s association with professional cycling which has recently been revived by the dynamic partnership with BMC Racing Team after a 20-year hiatus from the sport.

Having recently joined forces with Evan’s Tour de France winning team, BMC Racing Team, TAG Heuer’s partnership with the Cadel Evans Great Ocean Road Race is the next step in the brand’s return to the world of international cycling after a legacy that dates back to 1946 with pocket chronometers for measuring races and trials.

New partnership with the Cadel Evans Great Ocean Road Race 2017

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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