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TAG Heuer - Patrick Dempsey at the Formula E Championship in New York

TAG Heuer Patrick Dempsey at the Formula E Championship in New York

Dempsey challenged his #DontCrackUnderPressure mentality by test driving a Formula E race car.

TAG Heuer and Patrick Dempsey, American actor and TAG Heuer brand ambassador, raced through time this weekend at FIA Formula E Championship in New York City. 

TAG Heuer is an active Official Founding Partner of the FIA Formula E Championship. Today, TAG Heuer serves as the ‘FIA Formula E Official Timing Sponsor’, ‘Official Watch and Chronograph of the Championship’ and the’ Official Timekeeper of the Championship’ of the series.

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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