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TAG Heuer - Stéphane Bianchi

TAG Heuer Stéphane Bianchi

Profile of TAG Heuer's CEO.

Born in France in 1965, Stéphane Bianchi is a graduate of the Institut d'Etudes Politiques de Paris.

A former consultant at Arthur Andersen, he spent most of his career with the Yves Rocher Group. He was CEO from 1998 to 2015, delivering strong growth and diversification of the Group. Specifically, he directly led the Yves Rocher and Petit Bateau brands. He then joined the board of another family business, the Maus Group (Lacoste, Gant, etc.).

On 1 November 2018, Stéphane Bianchi took over Jean-Claude Biver's post as President of the Watch Division of French luxury group LVMH  (Hublot, Zenith and TAG Heuer). He has also been appointed CEO of TAG Heuer. 


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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