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Tiffany & Co. - New campaign celebrating individual style

Tiffany & Co. New campaign celebrating individual style

Tiffany & Co. praises the power of individuality and self-expression with its new advertising campaign for fall 2017.

The campaign brings together six personalities from diverse disciplines, each chosen for their singular style, personal strength and imaginative vision. “Tiffany has always stood for the ideals of creativity, passion and optimism,” said Reed Krakoff, chief artistic officer, Tiffany & Co. “These portraits epitomize individuality, embracing the natural beauty and unique style of each talent.”

The fall campaign represents Reed Krakoff’s first creative expression for the house. Tiffany’s creative team led by Krakoff, called upon acclaimed fashion photographers Inez & Vinoodh to capture the distinct portraits as well as behind-the-scenes video, each styled with iconic Tiffany jewelry.

The campaign reflects the personal style and influence of the men and women who have worn Tiffany jewelry throughout the brand’s 180 year history. These images will appear in print and video, as well as across social media platforms.

New campaign who celebrates individual style

Actress Elle Fanning makes statement in multiple Tiffany Keys. © Inez & Vinoodh

New campaign who celebrates individual style

Principal dancer for the Bolshoi Ballet and America Ballet Theater David Hallberg portrays a picture of contrasts wearing the Tiffany & Co. Schlumberger® Bird on a Rock clip. © Inez & Vinoodh

New campaign who celebrates individual style

Actress, singer and model Zoë Kravitz wears the latest Tiffany City HardWear designs and Return to Tiffany® pendant in a bold new way. © Inez & Vinoodh

New campaign who celebrates individual style

Tapping into her timeless and innovative style, singer, songwriter, record label executive, and Oscar®-nominated actress Janelle Monáe showcases a return to Tiffany® classic heart pendant as well as stacks of Tiffany City HardWear rings. © Inez & Vinoodh

New campaign who celebrates individual style

Cameron Russell, an American supermodel and activist, is featured wearing Tiffany T two rings and Elsa Peretti® Diamonds by the Yard®. © Inez & Vinoodh

New campaign who celebrates individual style

The Tiffany Victoria™ is elegantly worn by musician Annie Clark, also known by her stage name St. Vincent. © Inez & Vinoodh

 

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