Deremi Ajidahun is the founder of Hole19 Group, one of the most (if not the most) exciting distributors of luxury brands in Nigeria today. In 2011, Ajidahun increased the reach of the group by establishing Zakaa, the watch retail arm of Hole19. Today, Zakaa carries a wide selection of brands ranging from household names Bulgari and TAG Heuer to niche independents such as HYT and Kerbedanz.
Nigeria may be an unfamiliar market to many, especially in comparison to the dominating presence of Greater China in global commercial reports. To an experienced luxury player like Deremi Ajidahun, however, it’s clear that the his local customers are every bit as sophisticated and perhaps even more adventurous than your average international watch buyer.
Hublot, with its long-standing partnership with the FIFA World Cup, enjoys immense popularity on the football-mad African continent, and Nigeria proves itself no exception in its appreciation of the dynamic brand that celebrates its 40th anniversary this year.
In one of the only such local, first-hand analyses of his home market this year, Deremi Ajidahun shares with WorldTempus (in no particular order) his top 10 performing Hublot watch models of 2020.
Big Bang Sang Bleu II All Black (Ref: 418.CX.1114.RX.MXM20)
Deremi Ajidahun (DA): A stunning limited edition piece! It was extremely difficult to get any allocation for this model, but the ones we received sold out immediately.
Big Bang Sorai (Ref: 411.CZ.4620.NR.SOA19)
DA: I personally waited months for this piece. It’s beautiful, elegant to the eye and the cause of Save The Rhino is very dear to my heart.
Big Bang One Click King Gold Ladies (Ref: 465.OX.1180.RX.1604)
DA: The One Click system has been a winner from day one! And I found that clients kept coming back for this striking combination.
Classic Fusion Orlinski (Ref: 550.OS.1800.RX.1804.ORL19)
DA: Quite simply, Hublot x Orlinski is sold out!!!
Classic Fusion Titanium Gray Dial (Ref: 511.NX.7071.LR)
DA: Simply the number one selling piece in our boutique. Totally represents the name Classic Fusion! Not to mention the excellent price point.
Spirit of Big Bang King Gold Blue (Ref: 641.OX.7180.LR)
DA: I personally have the 45mm version which I have thoroughly enjoyed since day one. It’s a monster but I just love the amazing fit and new feeling of the 42mm. It has proven extremely popular.
Big Bang Unico Integral Titanium (Ref: 451.NX.1170.NX)
DA: Simply the most comfortable bracelet watch on the market. And, boy, does it look good and feel great!
Big Bang Unico Integral All Black (Ref: 451.CX.1140.CX)
DA: All Black is always strong, bold, powerful and beautiful!
Spirit of Big Bang Meca 10 Black Magic (Ref: 614.CI.1170.RX)
DA: The Big Bang Meca 10 was already a winner! And now to bring to life the spirit of BB combined with the One Click system, it’s a must have!
Spirit of Big Bang King Gold Blue (Ref: 665.OX.7180.CR.1204)
DA: It took a while for this particular collection to wear on me, but the moment I saw this deep blue and king gold combination, I and my clients have been won over time and time again. A top seller.
