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Seiko Video. Joi Ito

Entrepreneur and director of the MIT Media Lab Joi Ito talks about his watch of choice, the Seiko Astron.

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The brand

The history of Seiko is a 130 year story of innovation. From the very start, Kintaro Hattori was determined to be at the forefront of the industry and his oft-repeated credo was that Seiko should be “Always one step ahead of the rest.”

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